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Parkinson’s Disease Foundation Announces In-Store “Tulips Bloom” Partnership with Gristedes Supermarkets
- Apr 27 2011
The Parkinson’s Disease Foundation is pleased to announce that Gristedes – a network of over 30 supermarkets located throughout New York’s Manhattan, Westchester and Brooklyn counties – has signed on as the first partner in PDF’s “Tulips Bloom for Parkinson’s” campaign. As part of the campaign, Gristedes supermarkets will conduct an in-store point of purchase paper tulip sale that will benefit PDF’s work in Parkinson’s research, education and advocacy.
The company announced the awareness and fundraising campaign during April, Parkinson’s Awareness Month. Beginning on Monday, April 25, store clerks in each of Gristedes 30 locations will ask customers at the point of purchase to buy a paper tulip in turn for a $1 donation to support PDF’s work. Customers can sign their names on the tulips, which will be placed throughout the stores to raise awareness of the disease that affects nearly one million individuals in the United States.
The campaign will highlight a third partner in the awareness campaign, Chock full ‘o Nuts, maker of the well-known “heavenly coffee” that is sold in all Gristedes locations. Chock, another New York “landmark” and in fact, founded by PDF’s founder Bill Black, is showing support through its production of one million coffee cans that include information about PDF’s mission to fight Parkinson’s.
John Catsimatidis, Owner, President, Chairman, and CEO of the Red Apple Group and Gristedes Foods, noted, “Red Apple Group has long been a supporter of PDF’s mission to find the cause(s) of and a cure for Parkinson’s. We are pleased to step up as the first partner for “Tulips Bloom for Parkinson’s,” a campaign that will raise funds for vital research, while also letting the public know about this disease that needs our attention.”
Robin Elliott, Executive Director of PDF added, “When it comes to fighting Parkinson’s, everyone can make a difference. The “Tulips Bloom” campaign highlights the power of our grassroots supporters, whom we are certain will be covering the New York Gristedes supermarkets with tulips during April and May. PDF thanks Gristedes and Red Apple – along with their customers – for their amazing support of Parkinson’s research and awareness."
About Parkinson’s Disease
Parkinson’s disease is a progressive neurological disorder that affects nearly one million people in the US. Although promising research is being conducted, there is currently no cure for Parkinson’s.
About the Parkinson’s Disease Foundation
The Parkinson’s Disease Foundation (PDF) is a leading national presence in Parkinson’s disease research, education and public advocacy. We are working for the nearly one million people in the US who live with Parkinson’s by funding promising scientific research while supporting people living with Parkinson’s through educational programs and services. Since its founding in 1957, PDF has dedicated over $85 million to fund the work of leading scientists throughout the world and over $34 million to support national education and advocacy programs.
About Red Apple Group
Controlled by the Red Apple Group, Gristedes proudly operates over thirty stores throughout Manhattan, Westchester and Brooklyn including a store on Roosevelt Island. Red Apple Group sells more than just apples in the Big Apple. Subsidiary United Refining, which processes 70,000 barrels of oil a day, distributes fuel to about 370 Country Fair, Red Apple Food Marts, and/or Kwik Fill branded gas stations/convenience stores in New York, Pennsylvania, and Ohio. It also has real estate, aircraft leasing, and newspaper operations. The Red Apple Group is owned by Greek immigrant entrepreneur CEO John Catsimatidis, who, in a classic rags-to-riches story, started his business empire with one small grocery store in Manhattan and through shrewd business deals became a billionaire.
About Chock full o’Nuts Brand
William Black opened his first nut shop on Broadway and 43rd Street in 1926, and six years later, his first coffee shop in 1932. The Great Depression caused Black to convert his chain of 18 nut shops into coffee shops which sold a good cup of coffee and a sandwich for a nickel. In 1953, Black began selling his own brand of coffee – named after his small coffee shops -- in local supermarkets; his “Chock full o’Nuts” brand coffee was an immediate success with New York grocery shoppers. The company’s radio and TV jingle, “Chock full o’Nuts is that heavenly coffee, better coffee a millionaire’s money can’t buy” are known, loved (and hummed) by heart by generations of New Yorkers. Visit us online at: http://www.chockfullonuts.com