Chock full o'Nuts Partnership with PDF

The Parkinson’s Disease Foundation (PDF) is excited to announce a new partnership with Chock full o‘Nuts, maker of the well-known “heavenly coffee” and founders of the restaurant chain.

PDF and Chock full o’Nuts share a common history, having both been founded by the late William Black (see the PDF/Chock story below). Now, the two are joining forces to fight Parkinson’s disease (PD), beginning with nationwide promotions to raise awareness around the country about the disease, the need to fund research for new treatments and a cure, and the availability of educational resources from PDF to help people manage their Parkinson’s.

This partnership began just in time for Parkinson’s Awareness Month - April 2011) and it is coming to a community near you. Where should you look to find it?

• Check out the Chock full o’Nuts coffee cans in your local grocery store. This spring and summer, all new cans will be featuring information about PDF’s mission to fight Parkinson’s disease.
• If you live or work in New York City, or will be visiting the city, you may notice Chock full o’Nuts trucks promoting the fight against Parkinson’s and distributing free coffee. You may also visit Chock’s coffee shops, such as Chock 23 on West 23rd Street between Fifth and Sixth Avenues, to see cups and other items with information inviting people to join the fight against PD.
• If you browsed your Sunday circulars on the weekend of March 27, 2011, you may have seen the special Chock coupon and advertisement promoting Parkinson’s Awareness Month.

Robin Elliott, PDF’s Executive Director, said of the partnership, “PDF has been singularly committed to finding the cause(s) of and a cure for Parkinson’s disease since that day back in 1957 when Mr. Black first found out that his close friend and associate had developed Parkinson’s and realized to his amazement that there were no effective treatments for the condition. We are certain that Mr. Black would be happy to know that the two businesses he founded are now partnering to push forward progress toward these goals and we thank Chock full o’Nuts for their support.”

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The Story of PDF, Chock and William Black

1926
William Black opens his first Chock full o’Nuts Shop in New York City. He eventually opens more than 40 shops and switches his focus from nuts to coffee, but keeps the original name.

1952-1961
Mr. Black begins distributing Chock full o’Nuts brand of coffee in grocery stores.

1957
Mr. Black’s controller and close friend is diagnosed with Parkinson’s. Mr. Black is appalled to learn that no truly effective therapy is available, nor is any basic research being conducted on the disease.

1957
Mr. Black sets up PDF to establish a research program aimed at finding effective drug treatment for the disease. He makes two major gifts: one to Columbia University to help build the research laboratory with a floor dedicated to Parkinson’s research; the other to endow PDF.

1983
Page Morton Black, Mr. Black’s widow and the well-known singer of the Chock full o’Nuts jingle, becomes Chairman of PDF.

2011
PDF partners with the coffee company founded by Mr. Black to raise awareness of Parkinson’s. PDF continues to fund a major research program at Columbia University and also supports research programs at Weill Cornell Medical Center, Rush University Medical Center and the projects of individual investigators and fellows around the world, as well as runs print and online educational programs and research advocacy initiatives.